The 98th Annual Clovis Rodeo is here again and with it brings a chance
to celebrate traditions old and new. The signs are up to clear the streets for
the big parade tomorrow morning and people everywhere are donning their boots
and cowboy hats as they go out to make new memories. In Clovis we have a long
list of community traditions, like Big Hat Days, The Clovis Rodeo, Clovisfest
and our summer Farmer’s Market. These events bring people and businesses
together to enrich our lives with fun, friendship and community pride.
Traditions are not only for
family, friends and the community. Your business probably has many of it’s own
traditions. Some formal and some very casual ones. It could be as simple as “casual
Fridays” or having “summer hours” or “bring your kid to work” day. Honoring
these traditions creates moments and memories to reflect on that go beyond the
daily grind of work. Traditions afford us the opportunity to take a step back
and connect with each other and the past, but they also allow us to celebrate
the moment.
Hopefully, you have also extended
the notion of traditions to your customers. Maybe it’s a “customer appreciation
day” or an annual open house event. It could be a simple birthday or holiday
card or as elaborate as a customer retreat where you host a get away to thank
them for their continued support. Regardless of the details behind your
customer traditions they have meaning and impact. They create a connection and contribute
to creating and sustaining customer loyalty. In today’s business environment it
is harder and harder to compete on price or product. So creating new traditions
and honoring established ones is a means of differentiating your business and
standing out in the crowd.
Take a moment today and
contemplate the value of having traditions that make you and your business special.
The Chamber offers many opportunities to help build and sustain your traditions
by participating in events and sharing your special traditions with other
members and the community. The summer is on the horizon and there is never a
better time than right now to share your traditions and celebrate new ones.
